What opportunities and challenges will the explosive growth of jigsaw consumption bring to the whole industry?
In early April 2020, according to the popular products of us websites during the epidemic period announced by eBay, the turnover of jigsaw puzzle increased by 1395% over the same period last year. It has become the toy category with the highest growth rate in the "home economy".
In the domestic market, jigsaw puzzle also ushered in a period of rapid development. According to Alibaba's business advisory data, the turnover of Alibaba platform jigsaw puzzle / jigsaw puzzle category in the first quarter of 2020 increased by 56.46% year on year.
In fact, the scale of the domestic jigsaw puzzle industry has accelerated for three consecutive years. According to the data of business staff, the transaction volume of Alibaba platform's jigsaw puzzle / jigsaw puzzle category reached 1.021 billion yuan in 2019, with a year-on-year growth of 36.57%, and a year-on-year growth of 13.35% in 2018.
With the growth of the number of consumers, the jigsaw puzzle has penetrated into the lives of more consumers. At the same time, the unit price of customers has continued to rise, and the category consumption has been upgraded.
The novel coronavirus epidemic is still continuing worldwide, and the development trend of the "home economy" is still considerable. In 2021, for the jigsaw industry, there are also tremendous opportunities and challenges.
According to the survey data of tuyi jigsaw puzzle Research Center, more than 85.13% of parents take early education as their main consideration when choosing jigsaw puzzles. Compared with adult jigsaw puzzle, children's jigsaw puzzle competition is more direct, and product iterations and upgrades are more frequent. Therefore, the puzzle brand in product upgrading, the early education, quality and safety as the development direction is the top priority to enhance the competitiveness of enterprises